Testing and debug on deep link generation, mostly ready but some changes are suggested by Edmond and Joshua, will implement it later. Will wait for app statistic screen release before starting app referral bonus test
Mapped phoebe's new site to about.like.co, will redirect like.co to this info site after it is ready.
Worked on LIKE pay widget update and security functions for matters to develop matters pay on top of it. Also updated related docs to docs.like.co. Discovered some bugs related to logging multi-send message on LikeCoin chain.
Worked on some new SEO feature via json+ld in liker.land & civic liker page
Will work on fixing LikeCoin chain multi-send tx log issue
Will work on the liker land app referral bonus changes proposed by product designer
Will work on reviewing public APIs we have and complete related documentation. This is done in preparation for LikeCoin hackathon (Likerathon?)
69 new Civic Liker registrations, which is the 3rd declining week since since Mar 23 with peak of 116.
Total number of Civic Liker is 1533 currently.
FB ad CPA = HKD 79. Several experiments have been done:
The conversion of the Standnews ad is not effective for Taiwan user, the CPA is unreasonably high (HKD 330).
Tried several countries which shows good conversion rate in Google analytics, including Canada, Australia, Ireland, Macau and Malta. CPA is 81.32 after the Ad is running for 4 days. The conversion rate went down and still not bad (> 2.5%).
New Liker ID registration presents mild increasing trend (moving average 2223.8 this week)
Daily active Likers (current MAU 11089) presented a down trend in the past 14 days but daliy active Civic Likers (current MAU 673) is increasing.
Android: 143 (+2%)
iOS: 123 (- 20%)
Work with InMedia for creators with Liker ID but have not added LikeCoin button yet.
Work on Q2 promotion. Discussed with Raymond for new campaign idea, worked on the plan as below:
Social Media (executed by community helper Daisy)
This week Facebook page reach 1115 which is higher than the previous week 1028 but engagement rate dropped to 4% while last week was 5%.
Leisure content of Animal Crossing post was popular with page reach 1920 and engagement rate 7%, technical related posts such as Liquid Democracy and GitHub Action were of 3% engagement rate only. The next mission is to make technical post easier to understand.
Start new Facebook campaign test for
App download creatives A/B test
Update Standnews, HKCNews and InMedia about the new product plan