Active Likers in app now is 132 (weekly moving average) and Active users in app now is 770 (weekly moving average). The early target of Super Like promotion is suggested to keep the active Likers satisfied, and convert the active app users (most of them is believed to be creators using the wallet features) to become Likers/SuperLikers. By the past experience, email is not an effective way to reach the active app users though. Notifications and in app visual clues are the suggested alternatives.
The Civic Liker's growing momentum is weak. Boost could only be driven by advertisement but not natural conversion flow. A detail review of the conversion path is recommended.
Last week
Recruit core users to test Liker Land app. 16 iOS testers and 15 Android testers joined, including partners such as Standnews, inMedia and Matters, still inviting hkcnews and vocus.cc to participate.
Testing and Feedback Super Like feature
Demo of Super Like feature in community meeting
Prepare for promotion campaign on 迴響
Social Media (executed by community helper Daisy)
Facebook engagement rate remains 4% and reach was 620.
Created and translated DigiFinex docs.like.co entries.
Finished media coverage collection.
InMedia and StandNews joined and started the Super Like practice. HKCNews did not reply yet, Vocus.cc turned down the invitation to join Super Like internal test.
Started to test the Super Like feature on Matters
Promotion news letter for LIKE/USDT pair for DigiFinex
Continue to test and feed back app releases
Consolidated previous requirements to enyk and drive the progress forward
Prepare the content of the new comic ad by Madkids