Insights: Facebook ad seems not to be an efficient way to boost app download (to creators). Should explore other ways
Facebook App download CPA around $25, quite expensive.
Social Media (executed by community helper Daisy)
This week engagement rate 5% reach 806 V.S. the previous week's engagement rate 3% reach 949.
講故仔 stores marked record high of 11% engagement rate, 再見了讚賞公民每日報告 also got 7% engagement rate. However the performance of Likerthon posts were not satisfactory.
Discussed with Edmond and Phoebe, several measures will be conducted to push up Likerthon.
Last week
Finished Crisp migration
Prepare for the Matters and Vocus campaign this week
FB App download ad (photo and text split test)
App download newsletter - marked a historical high open rate of 72%