Ad campaign for Liker's engagement - Not satisfactory. Active Civic Liker drops by ~ 10% since last week.
Civic Liker acquisition - After cutting the ad budget to minimal (Spent $193 last week) for Civic Liker acquisition, the number on board dropped dramatically as expected.
Last week
Civic Liker engagement A/B test -
Used $994 for engaging Civic Likers for clicking actions. CPC $5.89 (per clap on LikeButton)
Limitation: no direct correlation between the AD and the result
Text A/B test result as follows
App beta test activity
25 applicants so far. 2 bugs reported
Objectives:
discussion on slack
help debugging
Civic Liker privileges
Feature promotion
Met with Media partners to introduce the new direction of Liker Land and solve various technical issues.